This amazing ad lit up Kuala Lumpur with surreal LED parkour

We’ve always thought KL would be a kickass location for some high-octane parkour acrobatics, but this video, put together by ad agency CHI&Partners, turns the kinetic art of parkour into a surreal series of static – and beautiful – snapshots all over a serene nighttime Kuala Lumpur. 

Done as part of automaker Lexus’s Amazing in Motion ad campaign, the #LexusStrobe video project brought together a team of 40 engineers and experts from Thailand, insane logistical preparation, and a troupe of stuntmen each wearing a suit made up of 1,680 LEDs. Seeing it all come together – and set against the familiar backdrop of Petaling Street and Jalan Raja Laut, among others – is really something else:

 

 

And in case you’re leering at how most of what you just saw is probably just pasted on CGI, CHI&Partners have got you sorted: they’ve also released a behind-the-scenes video on YouTube detailing how they made it happen IRL:

 

 

Pretty amazing, and just plain pretty and amazing.



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